Relationship between Hostel: Relationship between perceived value, customer satisfaction, and customer loyaltyvalue, customer satisfaction, and customer loyalty in Hostel
Hostel: Relationship between perceived value, customer satisfaction, and customer loyalty
Recent
years have witnessed the rapid growth of a phenomenon, “the sharing economy”.
Consisting of sharing bicycles, sharing cars and etc., sharing rooms and
sharing families are also crashing into our lives. There are many popular
platforms that are providing sharing rooms, such as Airbnb. And in China, there
are many youth hostels like Airbnb. With the cultural concept of youth hostel
has been recognized and practiced by more and more people,
"Youthhostel" has become a well-known brand in the youth and tourism
circles of China. For instance, YHA CHINA GD, the first organization of youth
hostel in China, reported that since 2005, YHA CHINA had received tourists from
more than 200 countries and regions, and most of the tourists were young
people.Different from traditional hotel, youth hostel has price advantage.
What’s more, being able to get to know friends from all over the world has also
become a feature of youth hostel. There are many studies to try to figure out
the connection between perceived value, customer satisfaction, together with
customer loyalty in traditional hotel[1, 2]. However, there are fewer studies
that focus on youth hostel, especially in China. Therefore, this study attempts
to develop models to probe into its impact on customer satisfaction and
customer loyalty to the youth hostel.In this paper, firstly, we conduct
conceptual analysis and empirical analysis on the perceived value of youth
hostels. Then a multi-dimensional structure is constructed to perceive the
complete reception experience of the hostel guests. Secondly, this paper
studies the relationship between perceived value and customer satisfaction in
youth hostels. Thirdly, it also investigates how customer satisfaction affects
customer loyalty.
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