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Relationship between Hostel: Relationship between perceived value, customer satisfaction, and customer loyaltyvalue, customer satisfaction, and customer loyalty in Hostel

Hostel: Relationship between perceived value, customer satisfaction, and customer loyalty

 
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Recent years have witnessed the rapid growth of a phenomenon, “the sharing economy”. Consisting of sharing bicycles, sharing cars and etc., sharing rooms and sharing families are also crashing into our lives. There are many popular platforms that are providing sharing rooms, such as Airbnb. And in China, there are many youth hostels like Airbnb. With the cultural concept of youth hostel has been recognized and practiced by more and more people, "Youthhostel" has become a well-known brand in the youth and tourism circles of China. For instance, YHA CHINA GD, the first organization of youth hostel in China, reported that since 2005, YHA CHINA had received tourists from more than 200 countries and regions, and most of the tourists were young people.Different from traditional hotel, youth hostel has price advantage. What’s more, being able to get to know friends from all over the world has also become a feature of youth hostel. There are many studies to try to figure out the connection between perceived value, customer satisfaction, together with customer loyalty in traditional hotel[1, 2]. However, there are fewer studies that focus on youth hostel, especially in China. Therefore, this study attempts to develop models to probe into its impact on customer satisfaction and customer loyalty to the youth hostel.In this paper, firstly, we conduct conceptual analysis and empirical analysis on the perceived value of youth hostels. Then a multi-dimensional structure is constructed to perceive the complete reception experience of the hostel guests. Secondly, this paper studies the relationship between perceived value and customer satisfaction in youth hostels. Thirdly, it also investigates how customer satisfaction affects customer loyalty.

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